EXPOSE YOURSELF! How to Harness the Power of the Press to Promote Your Business.
Is your business is struggling in a down economy, now is not the time to cut back in advertising, however budget restraints may force you to go without it.
For a fraction of your advertising costs, you could get positive press on your business free or at little expense if you: EXPOSE YOURSELF! How to Harness the Power of the Press to Promote Your Business.
* Why Would the Media Give a Hoot About Me? Because reporters need stories and you got one to tell, you just don’t know it yet. Learn how to link your business to breaking and popular news for media coverage.
* So How Do I Get Them to Notice Me? Wear a cute outfit and you might get asked out on a date. Learn how to create an attractive media advisory, press release, press kit and other cool stuff the media adores to get their attention.
* Uh Oh – I Got Their Attention Now What? You need to know how to hold a press conference, conduct an interview, and understand what it means when you say, ‘No Comment.’
* More, More I Like Being the Media Darling! Don’t stop, keep it going! Learn how to keep your business in the news, build relationships with journalists, and don’t be afraid to go after national and international press!